Language, in its infinite variety, affords us the ability to convey emotions. To describe the indescribable, and ignite the imagination. These carefully curated words hold the power to transport us to distant lands, transcend boundaries, and connect us with the emotions and experiences of others.
Grey wolfe
The luxury well-being space in London thrives on providing their members with pioneering BioTechnology, infused with unique hands-on treatments and spiritual philosophy, all encompassed in exclusivity and stillness at their unique wellness clinic in Barnes.
the brief: MAKE SOLITUDE A USP; attract like-minded individuals, create own-able language, sell exclusivity; translate wellbeing as a priority in life.
Create a range of compelling copy for all channels, including blog, website, social channels, press & advertising and printed materials.
Grey Wolfe’s first physical product, the Guided Journal, sold as part of their ‘Moments that Heal’ box, choses as ‘best wellness gift in 2024’ by British Vogue.
Taking the reader on a transformative journey of self-discovery, the journal prompts moments of solitude, deep self-reflection and helps them find joy by reconnecting them with nature, their loved ones, and most importantly, themselves.
“Make today the day to put your wellbeing first. This is your time to reconnect with your true self, to reflect, grow, and dream boldly.
Journalling isn’t just about putting words on paper—it’s about giving yourself permission to dive deep into your heart and mind, to untangle your thoughts, and to find clarity amidst life’s chaos. It’s a space where you can release the past, embrace the present, and envision the future with purpose. Each page holds the potential to unlock new insights, spark creativity, and guide you toward your most authentic self.”
BIOTech
Fundamental to Grey Wolfe’s wellbeing solutions, the BioTech helps us hack into the member’s biological system. The unique BioMarkers it provides help us understand individual needs, guiding us in speeding up healing and preventing potential health issues through treatments which are naturally attuned.
Our expert practitioners curate holistic wellbeing programmes, which instinctively target dis-ease before it manifests into disease. Through this unique approach, we help members find BioHarmony. Reigniting their inner light and calming their minds, as we walk alongside them to unearth what truly hinders them from living a wholesome, fulfilling life.
BIOCHARGER
RECHARGE YOUR FREQUENCY
ELECTROMAGNETIC & LIGHT TECHNOLOGY / CELL REPAIR /
IMMUNITY BOOSTER / IMPROVES SLEEP AND ENERGY LEVEL / DETOXIFICATION /
By replicating a spectrum of natural frequencies and harmonies that exist in the terrestrial atmosphere, our BioCharger helps to restore the balance within. Simultaneously bathing the entire body - from brain matter to bone marrow, to strengthen the cells, and improve mental and emotional wellbeing. The treatment nourishes the connection with the self and surroundings by providing clarity and relief.
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Spiritual treatments
Through ancient wisdom and methodology, Shamanic rituals and uncovered connection to Mother Earth, we bring solitude and peace into our members’ lives. With an array of carefully curated spiritual experiences, we take our members on a journey of self-healing; helping them find balance and alignment from within.
Each treatment is completely tailored to not only the members themselves but also how they feel on the day of the visit.
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The healing power of solitude
In our hyper-connected world, we’re rarely able to appreciate quietness. Always connected, moving from one task and idea to another, our busy lives can hinder our ability to nurture the connection with ourselves. Just ask yourself… when was the last time you really gave yourself a moment to stay still and relish in the sound of your own thoughts?
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Nurturing the mind-body connection
Inextricably connected, our mind and body send over a billion signals to each other. Letting us know when to rest, stay alert, or even eat, this beautiful symphony keeps our immune and nervous systems intact. However, certain external and internal elements, such as continuous stress, digestive issues or deep-stored trauma, can disrupt this harmony. As a result, taking a toll on our health, often manifesting through pain and discomfort, both mental and physical, and sometimes, even emotional.
The philosophy of Grey Wolfe focuses on all five pillars of health; the physical, mental, spiritual, emotional and social. By carefully attuning our treatments, we nurture each pillar, helping members address any disconnect they may feel; turning discomfort and pain into wisdom and energy.
Emotions manifest in the body as physical sensations
For example, when we allow stress and anxiety to go unchecked, this frequently surfaces as cold and flu. Unaddressed, it can turn into long-time autoimmune diseases and illnesses, which can affect our lives far more than the initial feeling of stress did. Similarly, unresolved injuries can manifest in mood changes and decreased resilience to stress, which can result in long-term anxiety or even depression.
Our expert practitioners are committed to helping you find the disconnect and restore the harmony within your mind-body connection. By taking the time to nurture close and personal relationships, they invest in meaningful dialogue. Carefully taking the time to learn about you, your discomfort and health status. Our unique BioTechnology then allows them to further assess your overall wellbeing, using BioData to unearth causes rather than just symptoms, which help them guide you towards genuine self-healing.
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Savoir beds
The luxury London-based bedmaker, Savoir Beds, prides themselves on crafting the most decadent beds in the world. From Marilyn Monroe and Eliza Minelli to kings and queens of the world - their clientele demands only the finest, and this doesn’t end with the world’s rarest cashmere.
the brief: TELL THE STORY; attract, entertain & educate.
Create a range of compelling content to both entertain and excite the existing clients, as well as attract potential audiences.

Breathwork + Sleep | Interview with Jamie Clements

Beauty + Sleep | Interview with ByNacht Founder

Creativity + Sleep | Interview with Grace Coddington

Creative Story | The art of bedscaping with interior stylist Sania Pell

Creative Story | Quiet Luxury with Roman Thomas

Creativity meets Science | Psychology of colour in design

Sleep + Technology | World’s first luxury speaker bed

Creative Story | Savoir Designs at the mid-century-modern Ahm House

Gut health + Sleep | Interview with WomenWise Founder

Luxury Yachts + Sleep | Interview with Zuretti Design Studio

Stress + Sleep | Sleep Scientist Dr Rebecca Robbins

Sleep + Natural Materials | Exploring Japanese art of WABI-SABI

Bedtime Routines | Sleep Scientist Dr Rebecca Robbins

Insomnia | Sleep Scientist Dr Rebecca Robbins

Sleep + Creativity | Can napping boost your creativity?

Sleep Essentials | How to choose bedding according to season

Sleep + Design | Why is a box spring important?

Sleep + Interior Design | Interview with WINCH Design Studio

Creative Story | Savoir Designs at Pitzhanger Manor

Science of Sleep | Can music help you drift off?

Creative Story | Savoir Designs at Lynn Chadwick's residence

WELLNESS: The perfect morning routine

WELLNESS: The power of slowing down

Creative Story | Savoir Designs at The Dorich House Museum
The BRIEF:
Create a stand-alone page prompting interior designers and architects to sign up to Savoir’s trade programme.
Bed sets
Our range of bed sets offers the ability to specify the perfect bed for your project. Choose from 5 signature styles - including the iconic Nº2, originally commissioned for The Savoy Hotel, or the Nº4v, the world's first luxury plant-based bed.
Headboards
The Savoir house designs offer a guideline and inspiration that'll help you create the perfect bed for your project. From sleek, modern lines, to classic Rococo silhouettes and more.
Upholstery & finishing touches
We work with a variety of renowned textile brands. From Dedar and de Le Cuona, to Whistler, John Boyd and more. Our portfolio also presents a selection of finishing touches, from horsehair trimming and old speckle nailing, to shimmering brass legs. And if you can't find what your project needs, our team is here to help you create each piece completely bespoke.
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WORKING WITH SAVOIR
We specialise in making extraordinary ideas come to life. Working alongside award-winning interior design studios, our team ensures a seamless service, guiding our partners through every step of creating the perfect focal point of the bedroom. Register below to gain access to our trade services and discover the world of bespoke luxury.
“Slept in by the likes of Winston Churchill, the designs have since become legendary for their cloud-like softness.”
Elle Décoration